Server-Side Tracking Vs. Pixel Tracking - Which is Better?
Tracking conversions throughout numerous systems is a daily struggle for eCommerce marketing professionals. As personal privacy regulations get stricter and browsers limit tracking abilities, precise information comes to be tougher to capture.
Pixels are easy to set up, but can be obstructed by advertisement blockers and personal privacy devices. That's why marketing professionals are turning to server-side tracking services like Meta's Conversion API.
Benefits of S2S Tracking
Server-side monitoring (S2S Tracking) is an information collection technique that takes the concern of collecting and processing customer details off the client's web browser. This leads to far better efficiency, enhanced individual experience, and the ability to follow information privacy regulations.
By loading a monitoring script directly on the web server, S2S tracks communications without depending on third-party cookie or pixel tags. This makes it less at risk to errors because of browser constraints and advertisement blockers and offers more control over what information is shown each vendor.
It additionally allows companies to classify information characteristics based upon function and legal premises, which makes it easier to follow data privacy regulations. However, applying S2S Tracking needs a large financial investment in hardware and software as well as specialized employees. This makes it an expensive alternative for smaller brands. Additionally, the initial arrangement can be lengthy. Nonetheless, once the system is running, it can provide accurate information to all marketing networks in real-time.
Advantages of S2S Postback Link Tracking
As a result, it supplies reliable conversion monitoring for iGaming affiliates to maximize campaigns, lower squandered advertisement spend and raise ROI. It also supplies exceptional precision and reliability contrasted to Pixel Tracking which is why it's the favored method for a lot of affiliate systems, networks and marketers.
Pixels are simple to establish as they only call for a piece of HTML code in the conversion page, nonetheless they are frequently restricted by browser limitations (e.g. cookie-blockers and Safari ITP) causing incorrect monitoring and less exact acknowledgment. Additionally, pixels can be conveniently blocked by ad-blockers, resulting in personal privacy concerns for individuals. S2S is a far more dependable and precise monitoring method that gets rid of cookie-based constraints and ensures individual information protection while likewise supplying boosted security functions for fraudulence prevention. This makes it a terrific selection for high-stakes projects and app installs where an accurate conversion matter is crucial. S2S can also provide a lot more specific attribution data for mobile campaigns and advertisement distribution.
Disadvantages of S2S Pixel Tracking
Pixel tracking functions by positioning an item of HTML code on your website that sends data to the advertisement system. It's reasonably very easy to set up but is prone to safety and security dangers like being obstructed by advertisement blockers and being inaccurate as a result of browser settings like limiting third-party cookies or Apple's Intelligent Tracking Prevention (ITP).
Server-side monitoring bypasses these restrictions by sending out conversion details straight from the analytics system's server to the user's device. This improves tracking accuracy and enables services to catch offline conversions such as call or in-store purchases. Server-side monitoring is additionally extra secure and helps businesses comply with strict data protection laws like GDPR or CCPA.
As privacy policies become much more limiting and browsers limit tracking capabilities, marketers need a better way to monitor their projects. This is why extra marketing experts are changing far from pixels towards innovative analytics server-side monitoring.
Final thoughts
Server-side tracking is the way to go for data-driven marketing. It bypasses browser constraints, advertisement blockers, and privacy settings to collect and send real-time conversion data to analytics platforms. It is extra trusted, safe and secure, and exact than pixel monitoring and provides companies more control over their information collection procedures.
With advertisement stopping and privacy regulations obtaining a partner program management lot more stringent, online marketers are looking for choices to typical pixel tracking. Server-to-server tracking is one alternative that gives considerable benefits over pixel monitoring. It's even more robust, future-proof, and allows you to record a bigger quantity of conversion information throughout platforms. However, it calls for a significant investment in infrastructure and technological know-how. Thankfully, solutions like RedTrack deal ready-made servers that can incorporate with major analytics platforms without the demand for comprehensive development sources.